Heaven Hill Distilleries
Bernie Lubbers is the newest Brand Ambassador for Heaven Hill Distilleries, Inc. A veteran comedian of 25 years and an accomplished author, he is not only entertaining, but also extremely knowledgeable about Bourbon. Dubbed The Whiskey Professor, he can tell you more about Bourbon than you ever thought possible.
Bernie’s draw toward Bourbon is natural. His grandfather was one of 13 saloon keepers who started the Falls City Brewing Company in Louisville, KY back in 1905. His father also worked there for 45 years. “Before you make whiskey, you’ve got to make beer,” Bernie says.
Throughout the year, Bernie spends time at the Bourbon Heritage Center in Bardstown, Kentucky where he learns first hand from Parker and Craig Beam, sixth and seventh generation Master Distillers. He travels over 100,000 miles a year talking about Heaven Hill’s brands including Evan Williams, Elijah Craig, Larceny, Bernheim Original Wheat Whiskey, Henry McKenna and numerous other award winning brands.